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- Personal Information we collect in our stores, our websites, or by any of our service providers, and the purposes for which we use it,
- Personal Information we transfer to third parties
- Rights you have and how you can execute such rights.
"Personal Information" is information that can be used either directly or indirectly to identify you. Examples of Personal Information include your name, your email address and items you purchased (provided we can connect them to your email/customer account).
When We Collect Personal Information
We receive Personal Information from or about you depending on the nature of your activities, especially in the following cases (as applicable):
- Website Sign-up/Registering:
We store the information that you provide to us when you create an account at one of our websites (including email, name, date of birth and additional information you may voluntarily provide us such as your general interests or when you create a wish list). We will also collect this information when you sign-up using a social media log in, such as via Facebook or Google+. We do not collect or store your social media password information if you sign up using a social media log in.
- Electronic Receipt Registration:
You give us your name and email address in our stores to receive an electronic receipt for your purchase.
We collect details of your purchases, if you join one of our loyalty programs (if offered for brand), elect to receive an electronic receipt (date, price and products purchased), when you return or exchange a product or when you send us your product for warranty or repair service and any communication in connection with this.
- Visiting our Website/Using Emails:
We store details of your visits to websites (such as pages visited, browser details, your IP address) and your interactions with any emails that we send to you. For more information, see our Cookies Section. We also collect information you share via our website, such as to request marketing materials, obtain a lost password, or to write an online review of our products.
- Sweepstakes, Contest, or Promotion Registration:
You provide your name and contact information to enter a sweepstakes, contest/competition, or promotion sponsored by us.
- Social Media Sharing:
You share any pictures/materials with us for publication on social media.
- Referral Programs:
When you refer or invite friends, family or others to participate in promotions, contests, competitions, or other referral programs we may offer, we collect the contact information that you share about these individuals.
- Other Sources:
We may receive Personal Information about you from other sources, examples include when you take online surveys or through service providers who enhance our marketing data. We may also obtain information about you from other companies related to our brands (such as from purchases at Fossil Group owned stores, websites, transaction data, or marketing information). In each of these cases we may add this information to the information we have already collected from you in order to improve the products and services we provide.
How We Use Personal Information
- Transactions/Provision of Services:
We use your Personal Information to process your purchases, send you confirmations or electronic receipts (if you requested this), screen transactions for fraudulent behavior, and handle any returns, exchanges or repairs to your products, to respond to customer service requests, and for any related communications.
- Administer Websites:
We use your Personal Information to administer your website accounts such as to enable you to access your shopping bag, to see products you purchased from us, products you saved for later, products you registered (which may earn you rewards to redeem at stores), or to show you other products that may interest you. We also may use your Personal Information to provide other services, such as to process catalog requests, verify your identity in the event you lose your password, process your product reviews, to process email marketing requests, or to provide you with promotional offers.
- Customer Loyalty Program:
When you enter one of our brand loyalty programs we process personal data such as your purchases to determine and provide you with loyalty rewards.
- Referral Programs:
When you refer products or promotions to other persons we use such data to provide you with discounts/special offers we specified for such a referral. We can also collect the number of referrals and the purchases brokered by your referrals to determine if you are eligible for further discounts/special offers in accordance with the terms and use of our referral program. We may send an email or communication to the referral's provided contact information, but we do not permanently store their information for future marketing purposes unless we obtain the referred party's consent.
- Sweepstakes or Contest:
When you enter a sweepstake, contest, or competition we sponsor, we process your Personal Information to enable your participation.
We may store details of your visits to our websites and your electronic interactions with any emails that we send to you ("Usage Data") under a pseudonym (i.e. not under your name but under an ID number), including the pages you visited and services you used. We use such Usage Data to help us learn more about our users' shopping preferences, to be able to tailor our offers and websites according to your interests and preferences, to help us address problems with and improve our site design, products, and services, to analyze trends and statistics, and to present content in the clearest and most friendly manner for you.
We may contact you for direct marketing purposes per email, mail, or via other electronic communication methods (e.g. social media) unless you have opted-out from receiving further direct marketing messages (see below for your opt-out options). For certain types of direct marketing methods (e.g. text messaging), we will obtain your explicit consent prior to sending you direct marketing messages. We may use your Personal Information for other marketing and market research purposes to learn more about our customers and users.
- Securing our assets:
We may also use Personal Information to protect the security or integrity of our websites and our business.
We may use and collect Personal Information for any purpose associated with or related to the above purposes.
Use of Personal Information for Marketing Purposes
As indicated above, we may use your Personal Information for marketing and market research purposes to learn more about our customers and users as well as for direct marketing purposes. We will only contact you for direct marketing purposes in accordance with applicable laws.
You may opt-out of our use of your Personal Information for marketing, market research, or direct marketing purposes at any time by sending an email to CorporateCompliance@fossil.com.
Cookies and Other Technologies
We are using cookies and other technologies like pixel tags for purposes described below. Cookies are small files which are sent from the website and then stored on the hard drive of your device. Pixel tags, also called web beacons are clear image (i.e. non-visible) files that may be placed on a website or in an email, and request information from your device such as your browser type (also referred to as "Cookies").
We may permit third parties to collect user Personal Information over time or across third-party websites, and we may permit third parties to gather Personal Information passively on our websites for behavioral advertising purposes.
Additionally, some Internet browsers have a 'do not track' feature that lets you tell websites that you do not want to have your online activities tracked. These features are not yet uniform, so we are currently not set up to respond to such signals.
Types of Cookies
We use session Cookies that expire at the end of a browser session (from when a user opens the browser window to when they exit the browser) and persistent Cookies which remain on your hard drive until you erase them or they expire. How long a persistent Cookie remains on your browser depends on how long the visited website has programmed the Cookie to last or they can be stored for longer.
- Functional Cookies:
These Cookies are required for the website to function and for you to use our services. They include, for example, Cookies that enable you to log in, use a wish list or store products in a shopping cart. They may also enable us to recognize you when you return to our site and store information about your preferences, so they allow us to customize our site according to your individual preferences (such as the language chosen by you).
- Analytical Cookies:
These Cookies analyze how users navigate around the website (pages visited, links used etc.) or how they use emails we've sent to them. They enable us to better understand interests of users and to improve our website and services.
- Google Analytics:
This Website uses Google Analytics, a web analysis service provided by Google Inc. ("Google"). The information generated by the cookie is usually sent to a Google server in the USA. On our behalf, Google will use this information to evaluate your use of the website and to compile reports on website activities. The IP address transmitted by your browser is not collated with other data by Google.
You can learn more about Google Analytics here: http://www.google.com/policies/privacy/partners/
You can prevent transmission of data relating to your use of the Website (including your IP address) to Google by downloading and installing the browser plug-in available at the following link:
- ClickTale & Adobe Analytics:
We are also using ClickTale and Adobe Analytics to obtain details about the usage of our website. In order to do so both services - just like Google Analytics - are tracking your activities using cookies.
You may disable the ClickTale service at the following link:
You may disable Adobe Analytics using the following link:
- Google Analytics:
- Third party advertising:
We use third-party service providers to display advertisements (banners or links) on our behalf across the internet. These advertising service providers may collect information about your visits to our website and your interactions with our products and services, as well as your visits to other websites. Such information does not include your name, address, email address but may contain browser-related information.
- Criteo SA:
You can find more information about Goggle's re-marketing practices by clicking on this link: http://www.google.com/policies/technologies/ads/. If you want to prevent Google from setting cookies and collecting data for behavioral advertising, you may deactivate this setting by visiting this page.
Through the use of the Facebook Pixel integrated on certain pages of our website, we are able to measure the effectiveness of our Facebook marketing campaigns (conversion tracking) and to create custom audiences of users who have visited our website. We will use those custom audiences to improve the targeting of our Facebook campaigns. The Pixel is sending "Event Data" to Facebook to permit Facebook to track - on our behalf - the way visitors use our website.
You can opt-out from this by using the following links about online advertising:
- Criteo SA:
Disclosure/Sharing of Personal Information
- We may disclose or share your data with other companies for the purposes described in this Policy. These other companies might be members of Fossil Group (e.g. subsidiaries) or other third party providers, which may be based in other jurisdictions than your country of residence.
- Third party providers perform various and different services, like a shipping company that delivers a package, a payment service provider that enables us to manage multichannel payment transactions, or a company that helps facilitate our direct marketing communications. In these instances, we will need to share your Personal Information with these companies. Further examples of other services are online surveys, credit checks, and supporting and maintaining our IT infrastructure.
- Where we engage service providers that use Personal Information on behalf of us we will use reasonable measures to contractually ensure that Personal Information is only used for the purposes defined by us and (provided that your Personal Information is subject to the Privacy Shield) we will remain liable for the requirement that processing of Personal Information by a service provider is consistent with our instructions unless we are not responsible for such inconsistent processing.
- Any Personal Information that you include in the text of a product review (if applicable to brand/website) may be made public in the product review section of the Website.
- The information contained in your wish list (if applicable to brand/website) may be shared with the friends and family that you instruct us to share it with.
- Unless you have opted out of such marketing use as set forth herein, occasionally we may also share your Personal Information with select third parties so that they can send you promotional materials about goods and services offered by them. We may also occasionally share your Personal Information with organizations that combine the Personal Information with publicly available information and information we receive from or cross-reference with our marketing partners and other third parties. We use that combined information to enhance your shopping experience with us, to communicate with you about our products, to inform you of events that may be of interest to you, and for other promotional purposes.
- On some pages we allow you to share Personal Information with third parties, such as social networks like Facebook. In these instances you are agreeing to the data being shared and the shared data is subject to the privacy policies of the third parties. We do not control and do not assume any responsibility for the use of Personal Information by such third parties. For more information about the third party's purpose and scope of their use of Personal Information in connection with sharing features, please visit the privacy policies of such third parties.
- We may disclose aggregated, non-personal information about website users without restriction.
We will keep your Personal Information for as long as necessary for the purposes described above or as long as we are required by law. After this your Personal Information will be deleted. We cannot remove your Personal Information when there is a legal storage requirement, such as accounting rules or when there are other legal grounds to keep the data, such as an ongoing contractual relationship.
The security of your Personal Information is important to us. Accordingly, while no set of privacy and security standards or safeguards is 100% secure, we take steps to ensure any information that you share with us is kept secure and strictly confidential in accordance with this policy. We take various precautions to protect information from loss, misuse and unauthorized access, collection, use, disclosure, copying, modification, alteration, destruction or similar risks.
Links to Other Materials
If you are offered a link to connect to a third-party website, it is for the convenience of our website visitors. Sites linked to and from this website are not necessarily under the control of us and we have no responsibility for the content or privacy practices of any such linked site or service. We recommend that you read the privacy policies of those third parties to see how your information is handled.
California law requires certain businesses to respond to requests from California residents asking about the disclosure of Personal Information to third parties for marketing purposes. Alternatively, such businesses may adopt a policy of not disclosing Personal Information to third parties for marketing purposes if a California resident opts-out. We have an opt-out policy.
Fossil provides you with a cost-free means to opt-out of such sharing, if you do not want Fossil to disclose information to other companies for their marketing purposes, please follow the opt-out procedures set forth below.
You may also send an email to CorporateCompliance@fossil.com instructing us to no longer share your personal information with third parties who will use it for direct marketing purposes. Please also include your name and all of the postal addresses and email addresses that you have provided to us.
You may opt-out by sending an email to CorporateCompliance@fossil.com, calling 1 (800) 449-3056 or use any other options we may offer. Your opt-out choices do not apply to (i) any communication which is not promotional in nature, (ii) sharing and use by Fossil of your Personal Information with service providers used by Fossil to enhance your experience on our websites and (iii) to allow Fossil to provide you with more personalized advertising across the internet.
If you do not exercise your opt-out or "do not share" choices upon registration on one of our websites, it may take up to ninety (90) days for your opt-out choices to be fully effective.
Children's Online Privacy Protection Act ("COPPA")
We do not knowingly collect, maintain, or use Personal Information from our Website about children under the age of 13. We request that persons under the age of 13 not use our Website without supervision from a responsible adult. We will never request Personal Information from a child under the age of 13 without verifiable parental consent. If we become aware that a child under the age of 13 has sent Personal Information to us without prior parental consent, we will remove his or her Personal Information from our files.
Access to and Your Rights Regarding Your Personal Information
As applicable, our websites give you the ability to view and change the Personal Information you provided to us within the My Account section of the website. You may access information we hold about you, request a correction where data is incorrect or a deletion of your data, unless we have to keep your data for legal reasons. For any inquiries please contact us at CorporateCompliance@fossil.com or our help desk under 1 (800) 449-3056.
We encourage you to address any concerns you may have regarding our use of your Personal Information by using the contact details provided below.
If your Personal Information is subject to the Privacy Shield, and you do not believe Fossil has adequately addressed your privacy concerns, you can also address your concerns regarding the use of your Personal Information to the DMA free of charge.
DMA contact information:
1333 Broadway, Suite #301
New York, NY 10018
To file a complaint/inquiry: https://thedma.org/resources/consumer-resources/privacyshield-consumers/
For information about the DMA and their Privacy Shield program visit:
In cases where the issue cannot be resolved by us or through the alternative dispute resolution proceedings you may invoke binding arbitration as further described in the Privacy Shield.
The Site is operated by Fossil in the United States, and Personal Information will be primarily stored in the United States. By providing Personal Information to us, to the maximum extent permitted by applicable law, you acknowledge that we collect, maintain, process and transfer such information in and to the United States and other countries and territories, pursuant to the laws of the United States or such other jurisdictions, which may provide lesser privacy protections than EEA countries, and to the maximum extent permitted by applicable law, you acknowledge that your information may thus be subject to U.S. federal and Texas state law and other foreign laws and accessible to U.S. and foreign governments, courts, law enforcement and regulatory agencies.
How to Contact Us
Please address any questions or concerns, inquiries, complaints, requests to access or correct your Personal Information, or requests to limit the processing of your Personal Information regarding our Privacy Program or our practices concerning Personal Information to Fossil at:
Telephone Number: 1 (800) 449-3056
Email Address: CorporateCompliance@fossil.com
You can also contact us via mail:
Attention: Chris King, Chief Compliance & Risk Officer
901 S. Central Expressway
Richardson, TX 75080, USA
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